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Title:  Senior Analyst Web Editor


Long Island City, NY, US, 11101

Req ID:  22706

Position Title: Web Editor


Position Summary

We are looking for a passionate web editor to research, plan, and co-ordinate and optimize day-to-day content performance on the website and mobile app, our primary channels to drive revenue. This position works closely and collaboratively with Brand Strategy, Design, Marketing Analytics, Digital IT / UX and other teams to develop website content plans with the goal of delivering to business objectives and increasing revenue while upholding the JetBlue brand. The position merchandises our offering and produces new content in an interesting and appealing manner and maintains and enhances the content once it is live on the site.


The Web Editor is driven to produce results and delivers a high-quality product to internal stakeholders, excels under tight deadlines, strives to stay on the cutting edge of website design and technology, is resilient, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.


Essential Responsibilities

· Managers and monitors content performance and reports on content performance in a manner that is meaningful and actionable

· Key stakeholder in briefing website development and design

· Co-ordinates production and publishing of new content

· Liaises with marketing & brand teams members to decide on new content and align with broader marketing plan and activity

· Conducts content audits and gap analyses to identify data-driven content creation opportunities

· Oversees layout (images, graphics, videos and artwork), style and presentation

· Checks and proofreads content for accuracy and plans the frequency with which it will need updating

· Developing editorial policies, complies with copyright and privacy regulations, data protection and best practice

· Uploading and updating web pages in conjunction with IT in order to ensure ensuring robust user experience and functionality

· Conduct A/B tests in partnership with Marketing Analytics and other performance measures to optimize content, user experience and commercial performance

· Other duties as assigned

Minimum Experience and Qualifications

· Bachelor’s degree

· Three (3) years of experience as a web editor, Experience in journalism, communications or related field desirable

· Experience designing responsively across mobile, tablet and desktop platforms

· A clear grasp for copy, typography, layout, photography and color for digital design

· Self-sufficient in terms of time management and ideation

· Ability to multitask and prioritize in a fast-paced environment under tight deadlines

· Experience writing and editing for websites.

· Experienced in merchandising and storytelling

· Attention to detail

· Strong written and verbal communication

· Agile, adaptable and resilient, able to switch between planning and doing

· A highly organized, deadline focused, job finisher with a strong sense of accountability

· A competent communicator with excellent relationship management and influencing skills

· A team player who thrives in a collaborative matrixed environment

· A natural relationship builder that seeks out the connections to be able to deliver

· Strong understanding of website marketing and content marketing landscape

· Knowledge of MS Outlook, Word and PowerPoint

· Available for moderate overnight travel (15%)

· Legally eligible to work in the country in which the position is located

· Must pass a ten (10) year background check and pre-employment drug test

Preferred Experience and Qualifications

· Five (5) plus years’ experience in a corporate design environment

· Fluent in the Magnolia, Sketch and Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects)

· In-depth knowledge of SEO

Crewmember Expectations:

· Regular attendance and punctuality

· Potential need to work flexible hours and be available to respond on short notice

· Well-groomed and able to maintain a professional appearance

· When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft

· Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun

· Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards

· Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR)


· Computer and other office equipment

Work Environment:

· Traditional office environment

Physical Effort:

· Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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