Title:  Senior Analyst Loyalty Engagement

Position Summary

The Senior Analyst, Loyalty Engagement is responsible for developing and managing member engagement products and initiatives that drive incremental flight and cobrand credit card engagement among TrueBlue members. This role supports the Manager, Loyalty Engagement in designing and executing targeted promotions, offers, engagement strategies, engagement mechanics, gamification initiatives, personalization strategies, and member experiences that encourage revenue-generating behaviors while measuring their business impact. The Senior Analyst will partner across Loyalty, Marketing, Commercial, Digital, Technology, Data Science, Finance, and Barclays to develop campaigns and scalable engagement capabilities that increase member participation, spending, product adoption, and long-term loyalty.

Essential Responsibilities

• Develop and manage targeted promotional campaigns and engagement products that drive incremental flight and/or cobrand credit card spend.
• Develop and maintain a promotional calendar aligned with commercial, loyalty, and partner objectives.
• Own the strategy, design, and evolution of program-based gamification initiatives and other member engagement mechanics.
• Develop personalization strategies and behavioral triggers that encourage revenue-generating member actions.
• Partner with Marketing and Digital to ensure engagement products are communicated through simple, intuitive, and member-centric experiences.
• Support the loyalty marketing strategy for Barclays ECM initiatives and collaborate on member-facing card engagement campaigns.
• Identify opportunities to increase member engagement and improve the usability, adoption, and effectiveness of engagement products, program features, targeted offers, and promotional initiatives.
• Partner with Technology, Data Science, Digital, and other cross-functional teams to define business requirements and expand TrueBlue's engagement and promotional capabilities.
• Develop performance measurement frameworks and key performance indicators for Loyalty Engagement initiatives and communicate results on a recurring cadence.
• Analyze campaign and engagement product performance, identify trends and member insights, and recommend enhancements and optimizations based on member behavior and business results.
• Build and maintain dashboards, scorecards, and executive reporting that monitor engagement performance, promotional campaigns, co-brand engagement initiatives, and overall team performance.
• Develop business cases, forecasts, and analytical models that support new engagement products, promotional initiatives, and other Loyalty Engagement opportunities.
• Track, maintain, and report on the status and performance of the Loyalty Engagement roadmap, investigate ad hoc inquiries from leadership, and provide data-driven recommendations.
• Other duties as assigned

Minimum Experience and Qualifications

• Bachelor’s Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of experience in loyalty, marketing analytics, customer engagement, aviation, travel, financial services, or a related field
• Available for occasional overnight travel (10%)
• Must pass a pre-employment drug test.
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship 

Preferred Experience and Qualifications

• Experience measuring promotional or marketing campaign performance, including development of KPIs, test-and-learn methodologies, incremental impact, and return on investment
• Experience analyzing large datasets using SQL and developing dashboards or reporting in business intelligence tools such as Tableau or Power BI
• Experience developing forecasts, business cases, and analytical models to support business decisions
• Experience translating complex analysis into actionable recommendations and presenting insights to business leaders and cross-functional stakeholders
• Experience with loyalty programs, cobrand credit cards, cardmember engagement, or financial services partnerships
• Experience partnering cross-functionally with Marketing, Finance, Data Science, Business Intelligence, or external partners

Crewmember Expectations

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
• The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment

• Computer and other office equipment

Work Environment

• Traditional office environment

Physical Effort: 

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:

• The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.