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Title:  Senior Analyst Loyalty Cobrand Partner


Long Island City, NY, US, 11101

Req ID:  35143

IMPORTANT UPDATE:  As part of this commitment to health and safety, COVID-19 vaccines are required for all JetBlue employees.  New hire employees must be fully vaccinated prior to the start of training.

Position Title: Senior Analyst Co-Brand Marketing, Loyalty   


Position Summary:  

The Senior Analyst Co-Brand Marketing is responsible for helping to develop the overall strategy for co-brand and other TrueBlue partners as well as executing on that strategy to drive point sales and member engagement. The Senior Analyst is a thought leader with the goal of optimizing the partnerships and marketing activities to drive revenue and improve engagement.    


Essential Functions:  

  • Continuously evaluate the structure and offerings of JetBlue’s TrueBlue co-brand and non-air partners program, and suggest and implement any necessary changes based on quantitative and qualitative analysis  

  • Develop and maintain benchmarking of existing TrueBlue partnerships and cultivate strategic new relationships 

  • Identify and evaluate new ways to engender deeper engagement and increased points earn with the co-brand portfolio and loyalty partners; also lead roll-out of any new initiatives  

  • Manage and enhance assigned loyalty partner points sales and marketing programs   

  • Negotiate partner deals   

  • Project manage collaborative team responsible for auctioning on commercial agreements 

  • Partner with the finance and revenue accounting teams to ensure accurate cost and revenue forecasts are in place  

  • Other duties as assigned  


Minimum Experience and Qualifications:  

  • Bachelor’s Degree   

  • Three (3) years of airline, loyalty or marketing experience   

  • Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint   

  • Strong relationship management and problem-solving skills  

  • Ability to manage multiple competing priorities in a fast-paced environment  

  • Strong comprehension of loyalty programs and credit cards  

  • Ability to build relationships and work across all levels and influence with impact  

  • Available for occasional overnight travel (10%)  

  • Must be in possession of valid travel documents with the ability to travel in and out of the United States  

  • Must pass a ten (10) year background check and pre-employment drug test   

  • Legally eligible to work in the country in which the position is located  


Preferred Experience and Qualifications:  

  • Master’s Degree in business administration or related field  

  • Four (4) years of loyalty marketing experience  

  • One (1) years of experience managing projects or leading teams  

  • Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training   

  • Knowledge of airline industry trends and travel technology  

  • Marketing Expertise: Knowledge acquisition and engagement strategies, tactics, and tools  


 Crewmember Expectations:   

  • Regular attendance and punctuality   

  • Potential need to work flexible hours and be available to respond on short-notice  

  • Well-groomed and able to maintain a professional appearance  

  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft  

  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun   

  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards   

  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))  



  • Computer and other office equipment   


Work Environment:  

  • Traditional office environment   


Physical Effort:  

  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)   



Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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