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Title:  Senior Analyst Email Marketing & Push

Location: 

Long Island City, NY, US, 11101

Req ID:  25682

Position Title: Senior Analyst, Email Marketing & Push 

 

Position Summary 

The Senior Analyst, Email Marketing & Push is responsible for managing JetBlue’s triggered, targeted and lifecycle email and push campaigns, assisting with the promotional email calendar, and for fulfilling requests from internal stakeholders for analytics and strategic recommendations within the scope of the email-marketing and push notifications channel. This position is a highly collaborative and essential role on the Personalization team, and the crewmember in this position is challenged to juggle multiple competing projects with cross-functional teams, while maintaining the standards of JetBlue marketing.  

 

Essential Responsibilities 

  • Oversees the coordination of content, scheduling, deployment, optimization and reporting for several targeted, triggered and lifecycle email campaigns. 

  • Provides oversight on the email content calendar, communicates with and takes requests from business stakeholders. 

  • Summarizes campaign results and overall list performance with clear and easy-to-understand reporting, while also making recommendations for continuous improvement and optimization 

  • Proofreads for clarity, grammar, and spelling, and performs quality assurance for cross-device rendering for all emails. 

  • Uses JetBlue’s email service provider software to: Create email proofs for review for each campaign, build and segment user lists that meet the prescribed business goals, and create and manage AB and multivariate testing within campaigns.  

  • Builds and distributes weekly and monthly department-wide email program communications that reflect campaign performance, testing results, and recommendations for how the program can improve. 

  • Design experiments and test-and-learn strategies to ensure that campaigns continuously provide insights into campaign effectiveness and consumer behavior  

  • Keep abreast of trends and new developments within the consumer marketing landscape and provide regular updates on competitor activity  

  • Perform ad-hoc impact analysis, create and deliver reports on commercial metrics using technologies including (but not limited to) SQL, Excel, PowerPoint and Tableau.  

  • Executes on the Marketing push notification strategy, building out key lifecycle and transactional touchpoints for app users 

  • Other duties as assigned. 

 

Minimum Experience and Qualifications 

  • Bachelor’s degree in marketing, communications, or other related field  

  • Three (3) years airline industry and/or analytical work experience 

  • One (1) years managing a high-volume email marketing program; strong familiarity with all phases of email production: design, code, approval, list segmentation, QA, launch 

  • Experience creating responsive, adaptive, and fluid/hybrid emails 

  • Expert knowledge of email HTML and CSS 

  • Demonstrated track record of successfully managing multiple competing priorities in a faced-paced environment 

  • Superior project management, organizational, and communication skills (both written and verbal)  

  • Must pass a ten (10) year background check and pre-employment drug test 

  • Must be legally eligible to work in the country in which the position is located 

 

Preferred Experience and Qualifications 

  • Two (2) years’ experience in marketing performance analysis, including but not limited to AB and multivariate testing, long term trend reporting on both engagement and commercial metrics 

  • Professional experience with SQL and BI software such as Tableau 

  • Professional experience with content personalization using platforms such as MoveableInk  

  • Ability to present to various stakeholders, including senior business leadership 

  • Experience with paid search, display advertising, SEO, social media, or other marketing channels  

 

Crewmember Expectations 

  • Regular attendance and punctuality  

  • Potential need to work flexible hours and be available to respond on short-notice 

  • Well-groomed and able to maintain a professional appearance 

  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft 

  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun  

  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards  

  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))  

 

Equipment: 

  • Computer and other office equipment 

 

Work Environment:  

  • Normal Office Environment 

 

Physical Effort:   

  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary) 

 

 


Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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