Title:  Manager Loyalty CoBrand Acquisition

Manager Loyalty Co-Brand Acquisition

Position Summary:

The Manager of Loyalty Co-Brand Acquisition is responsible for managing the individual live channels (inflight, tabling, and customer support) sales programs and marketing initiatives for the U.S. JetBlue Credit Card programs with the goal of acquiring new and qualified card members. This role will work closely with the Loyalty team and with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs ensure compliance and leverage co-marketing funds.    

Additionally, the Manager will support the communication and promotion of the TrueBlue loyalty program to drive awareness and engagement as it continues to evolve to meet our business and customer needs; this focus also extends internally for our new and existing JetBlue crewmembers that are training and/or undergoing orientation at JetBlue University.

As a key role with in the Customer Loyalty organization, this Manager will be looked at as a key thought leader within the TrueBlue team and the broader JetBlue Commercial leadership team. 

Essential Functions:

• Leads promotions, performance, training, and engagement for the JetBlue Card sales programs with JetBlue’s inflight, tabling and customer support crewmembers, including managing at least one direct report and several partner stakeholders

• Develops the U.S. Co-Brand Live Channel marketing strategy, offer communications, promotion execution, training delivery, and base-city engagement events.  

• Drives acquisition and spend marketing efforts across all JetBlue-owned live channels 

• Represents JetBlue as the day-to-day point-of-contact with agencies and co-brand partners  

• Serves as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs 

• Is a thought leader in suggesting and evaluating new ways to engender customer loyalty and leads roll-out of any new initiatives

• Maintains domain expertise of the co-brand live channels space and closely benchmarks JetBlue’s program versus competitors

• Takes a significant role in the development of Crewmembers to support their engagement, growth, and goal achievement

• Other duties as assigned 

Minimum Experience and Qualifications:

• Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience

• Five (5) years of credit card program and/or loyalty marketing experience

• One (1) year of experience managing / leading teams

• Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting 

• Creating and analyzing marketing metrics (tactics, budgets and ROI) 

• Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint

• Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples

• Ability to build relationships and work across all levels and influence with impact

• Available for moderate overnight travel (40%)

• Must be in possession of valid travel documents with the ability to travel in and out of the United States

• Must pass a pre-employment drug test

• Legally eligible to work in the country in which the position is located

• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

• Master’s Degree in business administration or related field

• One (1) year of airport / inflight experience at an airline

• Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training

• Knowledge of airline industry trends and travel technology

• Loyalty marketing expertise: Knowledge of customer loyalty and engagement strategies, tactics, tools and production

Crewmember Expectations:

• Regular attendance and punctuality

• Potential need to work flexible hours and be available to respond on short-notice

• Able to maintain a professional appearance

• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft

• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun

• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System

• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards

• Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))

• Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls

• Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities

Equipment:

• Computer and other office equipment

Work Environment:

• Normal office environment

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:

• The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

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