Title:  Manager Advertising

Position Title: Manager, Advertising

Position Summary

The Manager, Advertising oversees the strategy, development, execution and ongoing management of JetBlue brand advertising and communication in the U.S. and Latin & Caribbean markets, both above and below-the-line. The Manager also leads partnerships, inclusive of co-op marketing and sponsorships, setting the strategy and overseeing development of marketing plans.

Essential Responsibilities

• Lead U.S. and LACAR marketing strategy, brand campaigns and storytelling, inclusive of crafting briefs, evaluating concepts and creative, and providing feedback
• Develop sound partnership and sponsorship strategies to tell the JetBlue story, overseeing partner relationships and overall  execution of marketing plans
• Oversee day-to-day relationships with creative agencies of record & key external stakeholders
• Collaborate with marketing leadership and cross-functional colleagues to advocate for strong, strategically-led creative and media choices to reinforce brand identity and positioning across all markets
• Partner with cross-functional teams to assess and complete ad hoc projects for the organization
• Communicate JetBlue’s tactical and strategic marketing goals to agency partners and ensure all touchpoints ladder up to the larger business objectives
• Take a significant role in the development of crewmembers to support engagement, growth, and goal achievement
• Manage advertising and content budget
• Other duties as assigned

Minimum Experience and Qualifications

• Bachelor’s Degree; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience.
• Five (5) years of marketing/brand/advertising experience
• Experience leading large-scale, omni-channel, cross-functional projects
• Deep understanding of brands, advertising campaigns, advertising process and non-traditional marketing tactics
• Adept at managing and balancing internal and external cross-functional stakeholders
• Strong background in managing, supporting and developing multiple crewmembers who each oversee different elements of the business
• Prior budget management or P&L responsibility experience
• Proficient with Microsoft Office suite
• Strong written and verbal communication skills
• Strong interpersonal skills and the ability to work across a wide range of departments and teams
• Ability to manage multiple projects simultaneously
• Available for occasional overnight travel (10%)
• Must pass a ten (10) year background check and pre-employment drug test
• Must be legally eligible to work in the country in which the position is located

Preferred Experience and Qualifications

• In possession of a Master of Business Administration Degree
• Seven (7) years of agency experience
• Experience managing an agency as a client
• Knowledge of travel industry and competitive landscape

Crewmember Expectations:

• Regular attendance and punctuality
• Potential need to work flexible hours and be available to respond on short-notice
• Able to maintain a professional appearance
• When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
• Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
• Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
• Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
• Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
• Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
• Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities

Equipment:

• Computer and other office equipment

Physical Effort:

• Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

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