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Title:  General Manager (Senior Manager) Digital Commerce


Long Island City, NY, US, 11101

Req ID:  47303

IMPORTANT UPDATE:  Every decision JetBlue has made throughout the pandemic has been with our safety value front and center. Whether it’s requiring masks, or many of the other health and safety protocols we’ve had to navigate during the pandemic, all of these efforts have been focused on making the workplace and air travel safer for you and our Customers. As part of our commitment to health and safety, COVID-19 vaccines are required for all JetBlue employees. New hire employees must be fully vaccinated prior to the start of training.



Position Title: General Manager IT, Digital Commerce


Position Summary

The General Manager (GM), Digital Commerce is a member of the IT Digital Products team responsible for the product management of Shopping, Ancillaries, Payments, 3rd party products and overall Revenue.  The GM will drive creation of a best in class digital customer experience by transforming how customers shop and book.  The GM will collaborate with key stakeholders across the organization to drive strategy, priorities, timelines, key performance indicators, designs, requirements, user testing and delivery.  The GM will work with other Product Owners and IT Shared Services teams to develop solutions that meet the business and customer need.  Additionally, the GM has financial responsibility over their product portfolio and will focus on maintaining a strong relationship with all business partners.


 The GM is comfortable with maintaining a visible profile and building relationships throughout the organization. The GM will is a strong leader capable of coaching and mentoring their direct and indirect reports.  The GM is also able to change priorities and focus to meet business demands, excels when working on complex projects, is motivated to deliver results, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities

  • Collaborate with multiple stakeholders to develop and oversee multi-year technology product roadmap for the product portfolio
  • Oversee the strategy, design, implementation, deployment and ongoing development of the Digital Commerce products
  • End-to-end support with quality focus and continuous improvement for the functions listed above to effectively meet Customer and Crewmember needs.
  • Manage relationships with external business partners inclusive of contract, budget, and delivery oversight.
  • Responsible for managing to the portfolio operating budget and capital plan in order to ensure consistency with JetBlue’s cost goals.
  • Lead respective IT group operations and planning, including fostering innovation, planning projects, and organizing and negotiating the allocation of resources.
  • Benchmark, analyze, report on, and make recommendations for the improvement and growth within area of the enterprise.
  • Ensure that JetBlue IT and business standards and procedures are maintained in accordance with Company policies and all audit, security and regulatory requirements. Establishes and maintain controls to safeguard sensitive data.
  • Lead and direct team and indirect Crewmembers to support the engagement, growth and development of Succession plan for the IT department
  • Other duties as assigned


Minimum Experience and Qualifications

  • Bachelor’s Degree in related discipline; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience
  • Five (5) years’ experience managing large portfolios or operating budgets and delivering large scale IT projects
  • Three (3) years of Supervisory/Management experience with demonstrated ability to lead large team of salaried and contract resources
  • Knowledge of E-commerce and merchandising concepts
  • Knowledge of technology fundamentals
  • Experience managing a budget and developing business cases
  • Experience managing a large projects or initiatives, including presenting recommendations to senior leadership
  • Thorough knowledge of business function and thorough knowledge of business operations, objectives and strategies
  • Available for moderate overnight domestic and international travel including (up to 20%)
  • In possession of valid travel documents with the ability to travel in and out of the United States 
  • Able to work flexible hours and be available for emergency response on short notice
  • Able to provide on-call support
  • Able to pass a ten (10) year background check and pre-employment drug test
  • Legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications

  • Master’s Degree
  • Five (5) years of Supervisory/Management experience
  • Exposure to JetBlue’s IT disciplines and interdependencies and business units and how their needs drive IT strategy
  • Knowledge of IT Infrastructure including hardware/software, datacenter operations and operating systems
  • Strong knowledge of new and emerging technologies and a proven ability to critically evaluate same.
  • Ability to translate technical knowledge into business terms and present operational information to executive leadership.
  • In depth knowledge of Incident Response, and Incident Management processes and technology.


Crewmember Expectations:

  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities



  • Computer and other office equipment


Work Environment:

  • Normal office environment


Physical Effort:  

  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)





JetBlue Airways is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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